Centre for Behavioural Neuroeconomics

CBN Discovering Your Wealth Mindset

Centre for Behavioural Neuroeconomics (CBN)

Why do we focus on behavioural neuroeconomics?

It is because understanding the intersection of human behaviour, decision-making, and economic processes is essential to developing innovative solutions and enhancing overall wellbeing.

It is also because the advancement of knowledge and learning is best achieved through sharing, interdisciplinary collaboration, and supporting the growth of others. By fostering these connections, we can broaden our understanding and application of neuroeconomic principles across various domains.

The mind and economy are interconnected. Economic behaviours and mental processes are part of a dynamic and intricate relationship that evolves throughout the human lifespan. To fully grasp and respond to this complexity, we must consider each stage of life and all its needs. This approach promotes informed decision-making, preventative strategies, and optimal outcomes. Thus, effective care and innovation require learning from past insights, integrating existing evidence with new discoveries, and applying this knowledge to manage and understand complex behaviours and economic conditions.

This is why we, at the Centre for Behavioural Neuroeconomics, dedicate ourselves to the discovery of new knowledge and skills through rigorous research. Because Your Decision-Making & Economic Wellbeing Matters.

Centre for Behavioural Neuroeconomics (CBN)

Research, Discover, Create, Profit – Transforming Ideas into Success

Centre for Behavioural Neuroeconomics (CBN) was developed in 2022 in the United Kingdom.
CBN explores the intersection of neuroscience, psychology, and economics through cutting-edge research and application. We assist product and service developers in understanding and appreciating the minds of their users, bringing value and profits to all